The reality in this world today is that natural disasters strike all over the place. Earthquakes aren’t limited to just one country or continent, for example. And some countries are in a better position to recover from disaster, compared to others. I’ve been doing a bit of thinking about this, and what comes to mind is the idea that it’s really up to us, regular folks, to help each other out.
After all, it’s one thing to feel sympathy or empathy for victims of a natural disaster, when you see the photos and videos in the news. But it’s even more harrowing when you yourself have been a victim of an earthquake or a hurricane in the past. So the idea is that people who have been hit by disasters in the past are in a good position to better understand what other people are going through. So the help will be coming from a really deep place.
This means that if an earthquake hits another part of the world quite badly, it would be good if we could respond in a speedy and collective manner, in order to offer some help. Now, the help doesn’t have to be huge. As long as it is large enough to do some good, then it will be appreciated. This doesn’t have to always be a collective effort though. People can engage in their own individual efforts, also aimed at helping the most affected. So if a disaster were to hit Malaysia, then people with contacts there might choose to transfer money to Malaysia directly, routing the much needed cash to the people they themselves know.
The hope is that if more people continue to believe that we all have a stake in one another’s welfare, then the world as a whole will be quicker to act when natural disaster strikes. Of course, governments will act as well as civil society. But it’s also important to keep in mind that many private individuals offering their assistance, can also make a huge difference.
If you’re a tradesman or tradeswoman, one of the things that’s important to keep in mind is that the work that gets done needs to be very good, up to and including the details. In fact, sometimes, it’s the details that are going to set you apart from the competition. Here’s one example. You have two plumbers. They both have similar levels of knowledge. They both know how to spot what is wrong, and are both able to fix the problem within similar amounts of time. They’re both pleasant enough people and are able to develop rapport with the client. But one of them does a better job of cleaning the work space after he is done working, and he makes sure to return the place to how it was before. That person has a competitive advantage.
Or consider the example of an Auckland cake shop. If you have a shop that is able to prepare delicious cakes that look good, you’re already most of the way there. But if the cakes that they prepare have exquisite details, so that the closer you look at it, the more impressed you are, then that cake shop will generally get some really good word of mouth.
When your job makes a lot of money, but makes it not very often, you tend to do what you can to get that big deal. Maybe you have no work for a while, and then you have to work like crazy for a big client, and the busy times pay so well you have enough money to last you for while its quiet.
If this sounds like you, perhaps its better not to limit yourself just to your own town. If a client is paying you a seriously good amount of money for a job, it may be worth jumping in your car and driving for a few hours to work and back, even if you have to stay in a motel overnight. So make sure you find a good place to stay, there are some nice motel suites in Taupo that I certainly recommend.
Think of it not as a big sacrifice to travel, but a necessity. It is better to have a little working holiday to another town, than to not get paid for another few weeks, is it not? So look on the bright side, grit your teeth, and try to enjoy yourself. Its a good excuse to get out and about and see the country a little.
As tradies, the reality is that sometimes we have to work outside in what aren’t always the best conditions. This experience is a lot more bearable if you have good wet weather gear. Recently I discovered my new favourite source for outdoor clothing in NZ - it’s a daily deal site called www.grabitonline.co.nz, and it works the same way as sites like Groupon or Grabone, except that it sells products specifically to farmers and tradesmen.
The thing I like about it in particular is the easy online ordering system, and the fact that they have some great brands in stock at very affordable prices.
Ten years ago when I needed a plumber, electrician, gasfitter etc I would open up my Yellow Pages phonebook and call someone from my landline. Nowadays I jump on my laptop and search that way, and thats fairly old-fashioned: now more and more people would just look for one on their smart phone.
If you’re not online, you’re going to get left behind.
Its not hard. Whether its finding a domain that fits your brand name, connecting it to some hosting, installing WordPress – you can find all the how-to videos you need for free on Youtube, no problem. The important thing is backing up to a USB drive to prevent all your hours of wasted work! Computers have a strange knack for freezing and forgetting all your work ten minutes before you finish, so make sure you are prepared for that.
Always backup your files
If you’re struggling to get the results you want from your trade business, it might be that you don’t have the right understanding of what your target customers really want. So how do you correct that? The answer of course is market research – but if you’re a small business owner, that probably sounds like a big investment. But it doesn’t have to be. With online focus group services like www.e-focusgroups.com, you can run your own focus groups right from your computer in an affordable way, and get the valuable insights you need into what your target customers are thinking.
So is it right for you? Well, ask yourself – have the last few marketing campaigns you’ve run fallen flat? Is the message you’re putting out there resonating with people? If not, chances are you’re not coming from the right angle and a good focus session could help you fix that.
Business is booming in Christchurch right now for trades of all shapes and sizes. No matter what your trade may be, this site is here to act as an all in one resource to help you find tools, jobs, customers or whatever it is you need.
We’ll also be sharing info on the best services to use within the city and how you can get more bang for your buck when you have to make use of other businesses.
One business we suggest checking out is Floorcoat Concrete Polishing. These guys specialise in concrete grinding and gym floors, but also offer a wide range of other flooring services.
If you need a great cleaner, we also highly recommend www.localschoicecleaners.co.nz. They’ve got a lot of experience with cleaning up projects for the rebuild and will deliver a great result for your money. For someone who specializes in great carpet cleans, try www.carpetcleaningchristchurch.net.nz.
This free resource is brought to you and maintained by Premium SEO NZ.